On Friday, March 23, BAC staff was introduced to the Center’s new logo, tag line and web site during an unveiling of the agency’s new image at the March staff meeting.
Roz Weiss, marketing and development administrator, explained that the new color palette of green and purple more adequately represent the spirit of BAC since green is the color of growth and purple the color of independence. In addition, the new tag line, “There’s no limit to what we can achieve!” again describes the essence of the agency and, even better, is completely self-explanatory. The web site now features actual client photos, more in depth information about services and programs, as well as many other organizational upgrades. The entire re-branding campaign through fresh, new colors, meaningful words and exciting images now tells the world what most already know – BAC makes a difference to people with disabilities like no other organization. Put simply, our new image says it all.